So in this article it has photos of the new design of the packaging of Miller High Life. In the article it states how people generally percieve Miller High Life as "below premium." So they came up with a new design to grab peoples attention and make them think differently. Most of the bloggers on the website only had good things to say about the new design. However, I do not feel as if the new design helps it. To me it screams old and outdated, not something you would want to drink!To me it is not a modern look, but I suppose they are not trying to grasp the attention of 21 year old girls like me, I mean...I definatly wouldn't pull out a Miller High Life out of my fridge for a beverage of choice... Any thoughts on this?
http://www.thedieline.com/blog/2010/06/miller-high-life-redesigned.html
Brooke Gluszek
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